BenchMark Quizzes by MDFT Pro

Choose Azure Service For Social Media Brand Sentiment Analysis

MDFT Pro, a well-known training agency, wants to monitor and analyze public perception of their brand across social media platforms to better understand student satisfaction and identify areas for improvement in their training programs. Claire, the Marketing Analytics Manager, needs to implement an automated solution that can process social media posts, reviews, and comments about MDFT Pro to determine whether public sentiment is positive, negative, or neutral.

This analysis will help the marketing team respond appropriately to feedback, identify successful course offerings that generate positive buzz, and address any concerns that might be affecting their reputation in the education and training industry.

Which Azure AI service should Claire use to measure public perception of MDFT Pro’s brand on social media messages?

Choose the correct answer from the options below.

Explanations for each answer:

Text Analytics is correct. Text Analytics (now part of Azure AI Language) includes sentiment analysis capabilities specifically designed to analyze public perception and sentiment in text content like social media posts.
Content Moderator is incorrect. Content Moderator is designed for detecting inappropriate content, not for analyzing sentiment or brand perception in social media messages.
Computer Vision is incorrect. Computer Vision analyzes images and visual content, not text-based social media messages that require sentiment analysis capabilities.
Form Recognizer is incorrect. Form Recognizer extracts structured data from documents and forms, but doesn't provide sentiment analysis for social media text content.

Learn more about sentiment analysis:

Sentiment Analysis

Exam Preparation Quiz

Choose Azure Service For Social Media Brand Sentiment Analysis